Sharda University

Dr. Avinash Bhowate Assistant Professor, MBA — Centre for Distance and Online Education MBA and PhD in Marketing Management,

Dr. Avinash Bhowate specializes in marketing management, having more than 8 years of industrial and more than 8 years of academic experience. With an MBA and PhD in marketing management, he has contributed significantly to academia through numerous publications in national and international journals. His expertise extends beyond publication, reflecting his passion in his pursuit of advancing knowledge and nurturing future generations of scholars and learners.

Dr. Kirti Prashar Assistant Professor, BBA — Centre for Distance and Online Education Master's in Commerce, UGC NET certification, and a Ph.D. in Marketing

Dr. Kirti Prashar specializes in commerce and marketing, possessing a wealth of knowledge backed by a Master's in Commerce, UGC NET certification, and a Ph.D. in Marketing; she brings academic excellence to her role. With more than five years of dedicated teaching and research experience, she has contributed significantly to academia through numerous publications, including books, book chapters, case studies, and research papers in esteemed national and international journals. Her expertise extends beyond publication, serving as an editor and reviewer for reputable academic journals and with a good number of patents published under her name. She epitomizes dedication, expertise, and passion in her pursuit of advancing knowledge and nurturing future generations of scholars and learners.

Dr. Sandeep Kumar Assistant Professor, MBA — Centre for Distance and Online Education Ph.D. in Marketing

Dr. Sandeep is working as an Assistant Professor at Sharda University, Greater Noida. He graduated in life science from MDU, Rohtak, Haryana, India. He secured his Master of Business Administration from TMV, Pune, Maharashtra, India, and his Ph.D. in marketing at MMU, Ambala, Haryana, India. He is in the field of management at Sharda University, Greater Noida, UP, India. He has been in the teaching profession for more than 9 years. He has presented 4 papers in national and international journals, conferences and symposiums. His main areas of interest include psychology, human behavior and brand management

Dr. Shubh Arora Associate Professor, MBA — Centre for Distance and Online Education Ph.D. in Marketing and an MBA in Marketing & Finance

Dr. Shubh Arora is working as Associate Professor at Centre for Distance and Online Education, Sharda University. She has over 16 years of rich academic and research experience. Holding a Ph.D. in Marketing and an MBA in Marketing & Finance, she began her journey in academia after graduating from HNB Garhwal University. Driven by a passion for continuous improvement, she has undertaken a Refresher Course on Quality Research & Teaching Methodology from UGC-HRDC, Jodhpur. She is committed to fostering dynamic learning environments and employs innovative teaching pedagogy and strategies to enhance student engagement and comprehension. She cultivates an environment where students thrive and excel by integrating cutting-edge methodologies tailored to individual learning styles. Her expertise is evident in her extensive publication record, comprising over 10 papers in prestigious national and international journals indexed with SCOPUS, ABDC, UGC, and other databases. Her research interests span across services marketing, consumer behavior, retail management, digital marketing, and marketing management.

Dr. Tanya Rastogi Assistant Professor, M.Com — Centre for Distance and Online Education Master of Commerce and a Bachelor's degree from Delhi University

Dr. Tanya Rastogi is an academic and researcher having teaching experience of more than 6 years. With a Ph.D. from Amity University, Noida, focusing on the influence of sustainable marketing practices on customer loyalty and purchase intention, she also holds a Master of Commerce and a Bachelor's degree from Delhi University. She has accumulated significant teaching experience as a faculty at the University of Delhi and Amity University. She has numerous papers to her name published in prestigious journals, including those indexed by SCOPUS, Web of Science, and ABDC. She is a keen researcher with her research featured in "A category" journals such as the Journal of Cleaner Production. She has also presented papers in national and international conferences and attended many national and international seminars and workshops. Her research interests include sustainability, marketing, consumer behaviour, and brand loyalty.